Evian, Drink True (Brand Book)
Evian's global platform 'Drink True' celebrates authenticity, transparency, and honesty—notions that perfectly reflect the uniquely sourced Evian natural mineral water, just as nature intended. Born from a millennia-old natural process, Evian is more than just water; it's an invitation to live with integrity. I've been involved in designing the campaign, from OOH and POS to the brand book of the Drink True platform.
Credits
Agency: Wieden+Kennedy Amsterdam
Creative Director: Joe Burrin
Art Director: Cecilia Pignocchi
Copywriter: Andrew Duncan
Designer: Lucille Fenouil
Client: Evian
2020
