Google, Sustainability Campaign (Art Direction & Graphic Design)
People in Germany feel overwhelmed and don’t know where to start to take climate action. They want sustainability to feel positive and effortless. They can be motivated by acknowledgement and the power of doing it together with millions of others. Google asked us to launch their new sustainability tools from google maps and google search. My work was to come up with the visual identity and design for all our assets. All the campaign works with this simple visual system “Every something counts” where the product benefit is always represented in the middle by a handwriting, an object or the ui of the product. We’ve designed OOH & DOOH that appeared in the biggest cities of Germany. And all our films are using elements of this design.

Credits
Agency: Wieden+Kennedy Amsterdam
Creative Directors: Zeynep Orbay & Mohamed Diaa
Art Director: Thomas Worthington
Copywriter: Greg Ormrod
Lead Designer & Illustrator: Lucille Fenouil
Photography studio: Ilka & Franz
Motion Designer: Justin Magness
Client: Google Germany
2022