Nike, Federer Forever (Graphic Design)
Roger Federer became the oldest world #1 in tennis history whilst playing in our backyard of Rotterdam. In anticipation of this historical sporting moment, we turned around a tactical celebration campaign in less than a week, which included film, social, OOH and newsprint spanning across not just Europe but the US as well. I’ve been helping on this project by creating the logo “Federer Forever” for this celebration and the print for The New York Times.

Credits
Agency: Wieden+Kennedy Amsterdam
Creative Directors: Craig Williams & Evgeny Primachenko
Designer: Lucille Fenouil
Client: Nike
2018